Media Releases

June 9, 2000


ROCHESTER, NEW YORK – June 8, 2000 – (DeafSports) – MSM Productions, Ltd. has launched as the newest attraction to the expanding family of Websites. will feature news, profiles, a scoreboard, calendar, schedules, all-time records, historical facts, sport-specific and research information, a directory, classified ads, and several interactive features: chatrooms, polls, forum, a store, and games.

Robert Alfred Hawkins has been appointed Editor of In addition to providing sports-oriented content for, Hawkins, 26, will also work for DEAF LIFE as a sportswriter.

Prior to joining MSM Productions, Ltd./, Hawkins was with WebbyNation, Inc. (WNI) as Sports Editor of DeafNation. He was with DeafNation since its premiere issue in October 1995. He resigned from WNI in December 1999.

Hawkins has three main goals for innovation, independence, and integrity. He says: " is the smart sports-oriented media solution for the Deaf community. will be built exactly as I envisioned it for years. I’ve held onto my dreams through volatile times. President Matthew Moore and his loyal associates practice solid business values, and their honesty captured my long-built interest in them. I’m excited about the rejuvenation of DEAF LIFE. We share realistic views on business and the Deaf community."

Says Moore: "I’m happy to have Robert on board, and look forward to working with him to develop a variety of exciting new features on Because I know that sports are an important part of the Deaf community, I’ve wanted to develop an independent sports-oriented Website for from the start. I’m pleased that he will be contributing sports features to DEAF LIFE too. I want to be the most comprehensive, useful, and enjoyable Deaf sports-oriented site on the Web."

Moore adds, "I don’t intend to be a political site, engaging in wholesale criticism of athletes, advocates, executives, or organizations. The emphasis will be on providing information, and on taking a positive approach for the betterment of the Deaf sports community."

To increase the Deaf sports community’s visibility, plans to establish strategic relationships with deaf, hard-of-hearing, and mainstream retailers, media, sports, and advocacy organizations. An advisory group comprised of several well-known figures in, and supporters of, the Deaf sports community is being assembled.

Marketing opportunities are available with advertising and sponsorship options offered at reasonable rates for both commercial companies and non-profit organizations. will be launched in phases over the next 6 months and will cover a number of major events this summer while accepting news contributions and event announcements. Fall 2000 scholastic schedules are being sought for immediate posting. News, features, and profiles will be incorporated by August.

Legal Notice: is a registered trademark of MSM Productions, Ltd. Contact Information

Corporate Headquarters
MSM Productions, Ltd.
1095 Meigs Street
Rochester, NY 14620-2405

Fax Number: (716) 442-6371
TTY Number: (716) 442-6370 (Auto-Answer)
Voice Number: (716) 442-6372 (Auto-Answer)

N.B. Permanent TTY, fax, & voice numbers are on hold, since Rochester’s area code is slated to be changed, and the new area code has not yet been announced.


General Information -
Marketing Information -
Editorial Correspondence -
Robert Alfred Hawkins - Editor,
Instant Messaging
America Online (AOL IM): DeafSports
Mirabilis ICQ: 12932459

Note: An E-mail containing your full name and preferred E-mail address should be sent to Robert Alfred Hawkins, Editor, at the E-mail address,, for screening purposes.

* About * is portal site–a major one-stop source of information about the Deaf community, with resources, news, profiles, chatrooms, forums, and useful features benefiting the general population. Active sites include,,, and Website:

* About DEAF LIFE *

DEAF LIFE is an independent, slick-format monthly magazine focusing on news, controversies, events, and personalities. The July 2000 issue will debut an exciting new format. Website:

* About Deaf Life Press *

Deaf Life Press publishes high-quality books on Deaf issues and by Deaf authors. Current titles include "For Hearing People Only" (the second edition is now in its 10th printing), and "Great Deaf Americans: The Second Edition." Coming up: a meticulously researched biography of William Ellsworth "Dummy" Hoy, the first deaf major-league baseball player.

* About MSM Productions, Ltd. *

MSM Productions, Ltd. is an independent multimedia company founded in 1984 by Matthew S. Moore, a Deaf alumnus of Rochester Institute of Technology. National Technical Institute of the Deaf (NTID), is one of RIT’s 7 colleges. Its focus is on Deaf Awareness. Website:


Previous release | Main menu | Next release

Making the world a better place
for the next Deaf generation—
and for Deaf people now

Copyright © 1984-2016 MSM Productions, Ltd. All Rights Reserved.